Power of network marketing or power of mlm, it is a topic of hot discussion. The network marketing or simply MULTI LEVEL MARKETING is one of the methods of marketing the products with the fastest growing and least understood nowadays.
Break it down.
Marketing simply means transferring a product or service from the producer to the consumer.
Multi Level refers to the compensation system provided to those people. who cause the transfer of
the product or service.
"Multi" means "more than one". "Level" refers to what could more correctly be called "generation".
We could therefore refer to "Multi-Generation Marketing". We will continue to call it Multi Level Marketing
as it is the most common meaning.
In fact, it is so common that many illegal pyramids and chain or chain distribution schemes try to pass
themselves off as Multi Level Marketing programs.
Italian legislation does not explicitly define Network Marketing , instead it sets rules aimed at avoiding
pyramidal structures or St. Anthony chains . For example , article 5 of Law no. 173 makes illegal
organizations that "configure the possibility of earning through the pure and simple recruitment of
other people" or article 6 prohibiting obligations for the recruited to pay the company significant sums
in the absence of a real counter-performance at the time of recruitment or to remain part of the facility.
This creates such a stigma, albeit unjustified, that many of the newer MLM companies use other names
for their type of marketing. Some that are around are "Uni-Level Marketing", " Network Marketing " or
"Co-op Mass Marketing".
In reality, there are only three methods of conveying the products.
1. RETAIL SALE -
I am sure that for anyone the term is familiar. The delicatessen, the grocery store, the department stores.
you enter a shop and buy something.
2. DIRECT SALES -
Commonly (but not always) it includes insurance, encyclopedias, kitchen batteries, etc. Fuller Brush, the lady of Avon, the evening home meetings of Tupperware etc. are some examples of DIRECT SALES activities.
3) MULTI LEVEL MARKETING -
Network Marketing - It is what we will discuss. It should not be confused with the other two, especially with the Direct Selling method with which MLM is usually confused.
A fourth type of marketing that is sometimes added to the list is POSTAL SALES.
POSTAL SALE can be a type of Multi Level Marketing, but more often than not it is included in the
category of DIRECT SALE.
A fifth typology to which I have already mentioned, often confused with Network Marketing , are PYRAMID
SALES. The fact is that PYRAMID SALES are ILLEGAL! One of the main reasons why they are illegal
is that they cannot convey a product or provide a valid service (show your thumb to illustrate it).
If a product is not conveyed, how do you call it "marketing"? Imagine " Network Marketing "! Maybe they
can be considered "Multi Level", but Marketing NEVER !!!
The most common objections of people who are about to enter Network Marketing are related to the lack
of understanding of the differences between Network Marketing and marketing methods for direct sales.
This confusion is understandable because most reputable Multi Level Marketing companies belong to
the Direct Selling Association. You were probably conditioned to think of these programs as
door-to-door direct selling applications because your first meeting with them was when a distributor
knocked on your door to sell you something.
There are some characteristics that differentiate Network Marketing from Retail and Direct Sales
companies. A very significant difference is that in Multi Level Marketing you are in business on your own,
BUT NOT ALONE.
Many people initially join a Multi Level Marketing company program just for this reason: buy in bulk.
And many of them become "serious". Since you are buying your products WHOLESALE, if you wish you
can sell those products in DETAIL and get some PROFIT.
The biggest misconception about Multi Level Marketing is the idea that you MUST retail to be successful.
There is a lot to be said about retail and one should not forget it. Some programs even require reaching
a certain share of retail sales in order to qualify for a bonus.You can therefore sell if you wish or if you
have to do it due to particular requirements of your program,
but to maximize your income the real success lies in building the organization.
IMPORTANT POINT:
let your sales would be a natural consequence of building the organization. Many people fail, instead
of being successful, trying to do the opposite - they try to build the organization by emphasizing sales.
And that is the power of network marketing .
The word "selling" triggers negative thoughts in the mind of 95% of people. In MLM you don't need to
"sell" products in the traditional sense of the term. However, THE PRODUCT MUST BE VEHICULATED
otherwise no one, absolutely no one, is paid.
When you build your group you are actually creating a network through which you can distribute your
products. Sales in Multi Level Marketing or Network Marketing come from distributors who SHARE
products with their friends, neighbors and relatives. They should never turn to strangers.
To build a GREAT SUCCESS Network Marketing you need a BALANCE.
You need to sponsor and teach Network Marketing and during this process you can build a customer
base by retailing your friends, neighbors and relatives.
Don't try to sell to the world alone. Remember that Network Marketing or MLM means building an
organization where many distributors sell a little bit each. This is far better than having a few who try to
do it all on their own.
For virtually all Multi Level Marketing companies, the need to spend large sums of money on advertising
does not exist. Advertising is done almost exclusively by word of mouth. For this reason, these companies
have more money to devote to product development.
As a result, they normally have higher quality products than those of competitors found in stores. You can
SHARE with a friend a high quality product of a type that he is already using.
You are simply replacing its old brand with something that through your experience you have found to be
better.
So you see it's not like going door-to-door selling every day to strangers. All the Multi Level Marketing or
Network Marketing programs that I know simply teach SHARING the quality of their products or services
with friends, and this is all the "selling" involved (I prefer to use the term SHARE because this is really
what happens!).
Another aspect that differentiates Multi Level Marketing from Direct Selling is the SPONSORING of
other distributors. In Direct Selling and even in some MLM companies it is called RECRUITMENT.
However, "sponsorship" and "recruitment" are definitely not the same thing.
You sponsor someone and teach them how to do what you already do: build YOUR OWN BUSINESS.
I stress: there is a big difference between sponsoring someone and simply "signing up". When you
SPONSOR someone, you are COMMITTING to them. If you are not going to commit yourself in this
way, then by registering it you are causing him harm.
At this point, all you have to do is help him build his own business.
It is the RESPONSIBILITY of the sponsor to teach people who put everything they know about it into
the business, such as ordering products, keeping a history, starting in the right way, how to build and
train their organization, etc. SPONSORSHIP is what allows an MLM opportunity to develop.
The more your organization grows, the more you become an INDEPENDENT and SUCCESSFUL
businessman.
In Network Marketing YOU are YOUR HEAD!
With Direct Selling companies, you work for the company.
If you decide to quit that job and do something else, you end up starting all over again. Instead in
almost all Multi Level Marketing programs that I know, you can move to another area of your country
and sponsor people without losing the volume generated by the group you left behind. In Multi Level
Marketing programs you can earn a lot of money. It may take longer with one company rather than
another, but making a lot of money always depends on building an organization and not just selling
products.
If your goal is safety, with some programs you can live in peace only with the simple sale of products,
but you could make a LUCK by dedicating yourself mainly to building an organization.
People enter a Multi Level Marketing business with the idea of taking home 50, 100 or even 200 euros
per month but immediately understand that if they seriously face the business they could make 1000
or 2000 euros per month or even more.
Again, remember that a person can't make all that money just by selling products ... he can only do it
by building an organization. THIS IS MY PURPOSE: to teach you the things you need to know in order
to build an organization and implement it FAST, and develop a convinced and correct attitude on
Network Marketing.
If a person believes that Multi Level Marketing is illegal, given that it has the characteristics of a pyramid
(and often this happens), then you will have serious problems if you try to sponsor it.
In fact, you have to teach her what allows her to eliminate the wrong attitude of considering a true Multi
Level Marketing organization as a pyramid.A pyramid is built from the top down and only those who entered
at the beginning can be near the top.
In the Multi Level Marketing triangle, anyone who starts at the bottom has the same opportunities to build
a large organization. And that is the power of network marketing of power of mlm.
I am thinking that now you guy are understand the power of network marketing or power of mlm .
the diffrence between mlm and pyramide scheme .if like this post then please share it with your friend
and family.
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