Failing in multi level marketing
If you suck at multi level marketing and you’ve concluded that making money in multi level marketing is only a dream to never come true for you, read on. In this post, I am going to reveal 7 reasons why people suck at multi level marketing. After you’ve read it, you’ll have two choices: either to agree that you need to change some things or to reject this idea and quit. |
Reasons Why People Suck at multi level marketing |
The ultimate goal of every serious business is to make money. It is also true for the multi level marketing business… in theory. In reality, only about 3% of network marketers really make it to the realm of riches.
Why is the failure rate so high in the multi level marketing industry? Is there a secret code to open the mystery door to MLM prosperity?
Well, the answer is simple : we reap what we sow. In other words, our actions, our behavior, our mindset, and the words we say determine the results we get.
I believe that
struggling in multi level marketing is the effect, not the cause.
There are at least 7 reasons why people struggle in MLM. And they come one out of the other. They are interrelated, and every one of them is caused by the previous one.
Here they are expressed in one sentence: People get wrong expectations for multi level marketing because of the wrong message sent by wrong people who teach wrong marketing system that targets wrong prospects who are wrongly pre-programmed to fail because they are given a wrong set of marketing tools.
1. Wrong Expectations for MLM
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Why People Suck at multi level marketing : Wrong Expactation |
They arise from the pre-conceived idea that as soon as one joins a multi level marketing company the big bucks will flow into their pocket like a river, almost instantly. People look for instant gratification, and it is promised to them by sponsors who try to present this lie as a truth. This does not happen for an average Joe as quickly as promised, because it is a lie. A lie is attractive, because it is always wrapped as a good idea. Who on earth does not want to make money instantly? Who does not want to make money doing nothing? Only those who know that life does not function that way. So the inexperienced fall into this trap.
2. Because of the Wrong Message
A significant number of multi level marketing ads today contain such phrases as, “We have the best product!” or “We have the best compensation plan!” or “Our company is debt-free!” or “Compare us to XYZ company!”It’s not a secret that we all want to have the best of the best – the best car, the best house, the best vacation, the best and smartest children, or to know the best way of making money, etc. But, come on, is it real? We may want anything, but the term “best” is so subjective! What is best for me is not necessarily best for you, and vice versa. But when we hear the above claims we forget about it. But this is also a lie.
Next time you hear this “best” lie, ask yourself, “Do they know that or they think that?” They can’t know what is best for you unless they ask you first. If you did not tell them and they did not ask you, their opinion about their product, company, or opportunity is totally subjective and has nothing to do with putting money into YOUR pocket.
3. Wrong People Teaching
multi level marketing teems with wrong people. I do not mean to discriminate against anyone, but seriously, do you expect plumbers to do heart surgeries or janitors to defend you in the court of law, or a baker to fill a prescription for you? Don’t get me wrong. I do believe in a career change. But in order to be successful in your new career, you need specialized training in the area of your choice.Many people in multi level marketing don’t take this business seriously. They never take the time to learn marketing, sales and related subjects. And because of that, we have a situation when amateurs or hobbyists run the show; they teach newbies things that don’t work.
Wrong people can’t teach you right things. When you need a computer you do not go to a pharmacy. When you need a car you do not go to a construction worker. If your Upline’s advice doesn’t put money in your pocket, stop following it and start doing what works in today’s world.
4. Wrong Marketing System That Targets
In order to be successful in multi level marketing you need to have an effective marketing system. If the things that you do trying to build your business only suck money out of your pocket, there is something wrong with that system. Think about it: Are you supposed to fund your business or is your business supposed to make money for you? The answer is obvious. If your business is not self-sufficient, if it cannot support you, then your marketing system needs a drastic change.5. Wrong Prospects Who Are
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Reasons Why People Suck at multi level marketing : Targeting wrong prospact |
If you are an average network marketer, I dare to assume that your Upline teaches you to always talk to as many people as possible about your opportunity. And you aim at everything that has life and breath. And when the rejection rate goes through the roof, your Upline tells you to talk to even more people. There is a commonly accepted idea in multi level marketing: The more “No’s” you hear, the closer you’re approaching to that ultimate “Yes”. It is silly. The number of “No’s” is not a distance. It is just a number. And actually, do you have time to talk to the required number of people to finally hear that “yes”? How many people do you have to talk to? 10? 100? 1000? How do you know?
Here we come to the shocking truth: It is not yours, but your prospect’s decision whether or not to take advantage of your business opportunity.
Chasing down family and friends, bothering people in the cold market, doing the windshield marketing is the same as for a dog to chase its own tail – it always slips away.
Who is the right prospect then? The answer is simple. It’s a person who is interested in your product or opportunity. Your job as a network marketer is to do business where people are already interested in your business opportunity. So the truth is that not everyone is your prospect.
6. Wrongly Pre-Programmed to Fail, Because They Are Given
multi level marketing failure occurs because of the above reasons. People are being pre-programmed for a failure without noticing it. And how can they notice it without a business experience, marketing experience, networking experience, etc. People who are not taught these things by their Upline are guaranteed to fail. I’m not going to go into ethical aspects of this, but the reality proves that the vast majority of people coming into the multi level marketing business fail and quit without making any money, because they don’t receive necessary training; motivational seminars and conventions don’t count.I had two Uplines at two different companies, and none of them cared to call me and ask me how I did. None of them ever offered me help. I realized later that they themselves were struggling in this business for years without making any money.
7. A Wrong Set of Marketing Tools
The effectiveness of a marketing system is determined by a set of tools chosen to achieve marketing goals. The effectiveness of your multi level marketing business is determined by the number of networks you build and their duplication capacity. In order to build large enough networks you have to talk to a larger number of people to find the right ones who will become your leaders.But the commonly accepted marketing tools in multi level marketing create more problems than they solve. Rejection is the biggest one. Rejection is the effect of chasing down everything that moves; and the common tools are cold calling, windshield marketing, bugging family, friends, and colleagues, the 3-foot rule, hype, and all that I described above. You can’t do a good-quality job with wrong tools.
Then What?
Is it possible to create a situation when people get interested in your business and come to you without being forced to do that? Is it possible for you to attract them just like those around you are attracting you? Yes, if you agree that you need a change. And no if you are ok doing what you’ve been doing all along.To know the “what” (theory) of a business is one thing, but to know the “how” (practice) is totally different. I sucked at multi level marketing just like millions of us in this industry. But I opened my mind to research the reasons of my failure and to learning the things that truly yield financial results.
What you’re going to do next in MLM is totally up to you. But if you are sick of failing in this business, if you exhausted all your lead resources, and if you really want to change this situation and start seeing results within days, it is time to act differently.
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